We marry a proven strategic approach with extensive industry experience and a deep understanding of the marketing landscape.
Our media planning and buying solutions are tailored to achieve successful outcomes for our clients.
Everything we do is with a commercial lens.
We’re a team of specialists with extensive experience across traditional and digital media and marketing. We combine old school and new school; as keen to get our hands dirty negotiating the best rate on media for our clients as we are driving innovation-led media solutions that cross the boundary between traditional and digital media.
Our service to you is dynamic – either functioning purely as your media buying arm, negotiating the best possible deal from media publishers or, when we really get to shine, as a strategic partner who integrates and complements your marketing strategy with smart, objective-led media thinking.
Gerard Max has more than 20 years experience in the media and advertising industries. He has held senior leadership roles for Mediaworks, MCN and Nine Network in Australia and New Zealand. Gerard founded Max & Partners in 2012.
Gerard's focus is the perception, definition and delivery of commercial opportunities for his clients through effective media strategies.
Debbie Light has headed client accounts for some of the country’s biggest brands including Honda, TAC and Telstra. Having worked for multinational agencies, smaller boutique firms and in client-side marketing roles, Debbie has a well-rounded understanding of the industry.
Mike is a true digital native with extensive, hands-on experience in the digital media and marketing industry. His eclectic professional career path has spanned roles at Cummins & Partners (digital media director), as a marketing and media consultant (Carat Media, OMD, News Digital, Brighton Grammar), as a full-service agency owner (8 Bit Digital) and now as M&P’s head of digital media and marketing strategy.
When not deep-diving into digital platforms to uncover insight for our clients or producing an innovative end-to-end digital marketing and media strategy you’ll probably find Mike in the surf or on his bike, or dreaming about these favoured pursuits.
Integrated media strategy, planning and buying
Digital marketing strategy
Social media advertising
Programmatic media buying desk
Product recall advertising
1032 High St, Armadale VIC 3143
+61 419 095 245